Feel Wimbledon

For Jaguar’s partnership with Wimbledon, Mindshare wanted to ‘excite the senses’ and bring the heartbeat of Wimbledon out of the ground and to the fans not lucky enough to blag a ticket. Using smart wristbands, for the entirety of the games we tracked the emotions of the crowd, capturing biometric data to show heart rate, body temperature, crowd density, noise and energy levels.  For the duration of the tournament, I was one of two designers to create 618 bespoke moment cards, using the data pulled from smart watches and images from the grounds. The cards were then pushed to Jaguar’s partnership page on the official Wimbledon website, all within 30 minutes of the moment. The campaign resulted in over 65 million impressions, with #FeelWimbledon being the most used hashtag of all the Wimbledon sponsors. The partnership has since gone on to win numerous awards, including Best use of Wearable Tech at the MOMA awards and Most Effective Brand Campaign at the Effective Mobile Marketing Awards.

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